Social media has revolutionized the way people communicate with each other and businesses communicate with their customers. One of the most important aspects of social media is that it is a two-way street, meaning that communication is not just one-sided. Instead, both parties have the opportunity to engage with each other in a variety of … Read more
Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in a Reddit forum (r/movies.) The ad’s design makes it appear like any other post in the forum, but it’s marked … Read more
Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty tool can be … Read more
Contrary to popular belief, social media does have a connection with SEO, although not directly. That is why seasoned marketers are investing heavily in social media marketing. But what are the best social media practices for improving your SEO marketing effort? Below, you will learn seven practical social media marketing tips on how to improve SEO with social … Read more
Influencers and brands are always searching for the best ways to engage with their audience on social media. New content trends, new formats, and new social platforms are emerging all of the time, but there is one type of content that remains supreme: video. Why Marketers Use Video Ads Digital videos allow us to connect … Read more
PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. This guide is up to date at time of publication, but is likely to evolve over time. What follows is an overview of the major PPC ad formats that … Read more
Are you looking for how to use social media in your content strategy to improve SEO and Google search rankings? Do you want to boost your SEO campaign using social media? I will address those questions in this article with practical social media for SEO marketing tips. Improving your SEO strategy is vital because it increases … Read more
The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to boost brand … Read more
Content promotion isn’t tweeting or upvoting and can be done in Instagram too. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have … Read more