LinkedIn Pages Updated With New Features

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LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy on content engagement & reach … Read more

Firefox Launches Total Cookie Protection

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Total Cookie Protection has been built into the platform’s Strict Enhanced Tracking Protection (ETP) and was announced on Tuesday 23rd February with the release of Firefox 86. Mozilla refers to the Total Cookie Protection as a ‘major advance’ in confining cookies dropped by websites into new individual ‘cookie jars.’ The Cookie Jar Analogy Mozilla describes … Read more

The LinkedIn Insight Tag: What It Is and How to Use It

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LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You … Read more

3 Detrimental Link Building Mistakes to Avoid

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Linking to other sites seems like an easy enough task, but it’s one you should approach carefully. This is because improper linking techniques can hinder your link building efforts, which can negatively impact Search Engine Optimization (SEO) – and as a result, your site’s authority. Fortunately, you can improve your site’s credibility and brand authority by avoiding and/or fixing a few of … Read more

3 Lesser-Known Benefits of Using a Link Shortener

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Links that lead potential followers and customers to your website are key in helping you expand your reach and brand yourself as an industry expert. However, standard links are unwieldy and difficult to track once they’re separated from your site or social media profiles. Link shorteners can help solve these problems. As a main benefit, they … Read more

4 Key Elements of a Traffic-Driving Social Media Profile

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Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who don’t know where … Read more

3 Tips for Effective Link Promotion on Niche Forums

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Promoting links on niche forums is a great way to interact with your target audience. However, you may be poorly promoting these links. Needless to say, poor communication with potential customers can kill your business. Unfortunately, this is just one of the issues of poor link promotion. The good news is that effective link promotion isn’t hard to achieve – in fact, … Read more

The Benefits of Internal Linking

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While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings and promoting … Read more

4 Techniques to Improve Your Business’ Branding

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Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’ identity. These techniques are … Read more