We’re going to look at how brands with business profiles can use third-party apps like Hootsuite to schedule Instagram posts. Aside from the ability to schedule posts in advance, the advantages of a business profile over a regular profile include advanced analytics (not just Instagram Insights, but also access to third-party analytics, which have their own … Read more
At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation … Read more
Instagram has become a major social media platform. It is the perfect channel to reach a younger audience, engage with your followers and build a community. It is not just about posting pictures, but also about telling stories. Instagram provides a great opportunity to showcase what you do and what you offer to your potential … Read more
In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A long time ago, in a galaxy far, far away…” Let’s take a closer look at … Read more
The Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you … Read more
Instagram has become a major social media platform. It is the perfect channel to reach a younger audience, engage with your followers and build a community. It is not just about posting pictures, but also about telling stories. Instagram provides a great opportunity to showcase what you do and what you offer to your potential … Read more
Instagram is one of the fastest growing social media networks. The photo-sharing app launched their Stories feature in August of 2016. The result has been nothing short of impressive, to say the least. As of June 2018, Instagram Stories has 400 million daily active users – a remarkable increase from 300 million in October 2017. The Stories … Read more
If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies … Read more
Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you want to … Read more