The Best Social Media Practices for Improving SEO

SEO

Contrary to popular belief, social media does have a connection with SEO, although not directly. That is why seasoned marketers are investing heavily in social media marketing. But what are the best social media practices for improving your SEO marketing effort? Below, you will learn seven practical social media marketing tips on how to improve SEO with social … Read more

3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns

fb

Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty tool can be … Read more

10 Reasons Why SoundCloud is an Essential Platform for Music

soundcloud

In today’s digital age, music consumption has evolved drastically. With the advent of streaming platforms, music enthusiasts have gained access to a vast library of songs from around the world. Among these platforms, SoundCloud stands out as a unique and essential platform for both artists and listeners alike. In this article, we’ll delve into 10 … Read more

What Is Native Advertising?

native advertising

Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in a Reddit forum (r/movies.) The ad’s design makes it appear like any other post in the forum, but it’s marked … Read more

Firefox Launches Total Cookie Protection

firefox

Total Cookie Protection has been built into the platform’s Strict Enhanced Tracking Protection (ETP) and was announced on Tuesday 23rd February with the release of Firefox 86. Mozilla refers to the Total Cookie Protection as a ‘major advance’ in confining cookies dropped by websites into new individual ‘cookie jars.’ The Cookie Jar Analogy Mozilla describes … Read more

LinkedIn Pages Updated With New Features

linkedin

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy on content engagement & reach … Read more

How to Optimize Your Page on LinkedIn

linkedin

Use relevant and enticing images (most importantly, your cover photo). Consider using LinkedIn showcase pages. Take the time to write a strong About Us page with relevant keywords. Share engaging content. So, we have covered the initial steps and got your company page up and running, but that is just the beginning. You really need to … Read more

Process to Make Social Media Content Strategy

social

Think of your social media content strategy as your blueprint for your business’s success across social platforms. If you don’t take the time to put together a solid strategy, you will find that your social efforts lack direction and don’t deliver the results you expect to see. You need to dedicate the time and resources … Read more

Reach and Influence: Your First Marketing Priority

reach

When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content with reach. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. In … Read more