Businesses and marketers for marketing need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for … Read more
In today’s digital environment, it’s becoming increasingly important to leverage social media to engage audiences and build brand awareness. When used correctly, social media is an excellent tool for marketing content, offering customer services, and growing your audience. Research shows that 70% of consumers have used social media for customer service-related issues at least once, and that customer service … Read more
It’s likely that content is an important part of your marketing strategy. It helps to boost brand awareness, engage audiences, and drive conversions. However, producing quality content that users find valuable can be challenging, especially when you have to do it on a consistent basis. In order for your content to be meaningful, it needs … Read more
Use relevant and enticing images (most importantly, your cover photo). Consider using LinkedIn showcase pages. Take the time to write a strong About Us page with relevant keywords. Share engaging content. So, we have covered the initial steps and got your company page up and running, but that is just the beginning. You really need to … Read more
Think of your social media content strategy as your blueprint for your business’s success across social platforms. If you don’t take the time to put together a solid strategy, you will find that your social efforts lack direction and don’t deliver the results you expect to see. You need to dedicate the time and resources … Read more
When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content with reach. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. In … Read more
Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in a Reddit forum (r/movies.) The ad’s design makes it appear like any other post in the forum, but it’s marked … Read more
Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty tool can be … Read more
Contrary to popular belief, social media does have a connection with SEO, although not directly. That is why seasoned marketers are investing heavily in social media marketing. But what are the best social media practices for improving your SEO marketing effort? Below, you will learn seven practical social media marketing tips on how to improve SEO with social … Read more