The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to boost brand … Read more
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off the ground, now’s … Read more
Content promotion isn’t tweeting or upvoting and can be done in Instagram too. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have … Read more
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new Instagram Story scheduler in Hootsuite, the answer is yes! You can now create, edit, and schedule your Stories in advance. In this post, we cover a ton of benefits to … Read more
As far as marketing tools go, YouTube stands at the forefront of the movement. It is effective and efficient, especially when you need a special touch to distinguish your brand from your competitors. There are a handful of other tools like Infographics and other social media tools. However, they pale in comparison to a medium … Read more
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so far have … Read more
Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Machine Learning and Ranking Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a … Read more
Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Machine Learning and Ranking Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a … Read more
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy on content engagement & reach … Read more