Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how the mobile behavior of Gen Z and millennials is evolving. In addition to examining video viewing habits, the study also looks at … Read more
Instagram is adding a ‘Recently Deleted’ folder which gives users an opportunity to review their removed content before permanently deleting it. Now, when users remove content from their account, it is immediately sent to Recently Deleted. From there the content can be deleted permanently. Or, if users change their mind and wish to put the … Read more
Total Cookie Protection has been built into the platform’s Strict Enhanced Tracking Protection (ETP) and was announced on Tuesday 23rd February with the release of Firefox 86. Mozilla refers to the Total Cookie Protection as a ‘major advance’ in confining cookies dropped by websites into new individual ‘cookie jars.’ The Cookie Jar Analogy Mozilla describes … Read more
Refine your approach with these B2B social media best practices. 1. Speak to your audience When it comes to B2B social media marketing, scope creep is real. Don’t try to speak to a general audience. Use the language, lingo, and acronyms that are common in your industry. That doesn’t mean you should bog down social … Read more
It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s a streaming video! Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Conferences, trivia nights, concerts, Q&As, table reads, … Read more
Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Video Transcription Hey. My name is Tara Reed. I’m the CEO of appswihoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how … Read more
Scheduling your tweets is a game changer. So, lets know about how to schedule tweets. You can give your audience a consistent stream of content without having to manually send tweets at odd hours of the day (or night). Scheduling is a perfect complement to your social media calendar where you’re creating tweets days or weeks … Read more
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You … Read more
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests … Read more