15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and, by … Read more
Facebook is more than just a social media platform for people. It has been an excellent tool for digital marketing, without any doubt. Digital marketing experience has been enhanced by the use of this social media platform. With the proper usage of Facebook, you can easily penetrate a huge number of audiences in your niche … Read more
In the second quarter of 2021, Facebook had 2.89 billion users. With nearly 3 million people navigating the platform, small- and medium-sized businesses (and their marketers) have the unique opportunity to capture the attention of large targeted audiences through paid Facebook ads. When done correctly, one particular type of ad — Facebook Carousel Ads — … Read more
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off the ground, now’s … Read more
Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Machine Learning and Ranking Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a … Read more
Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Machine Learning and Ranking Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a … Read more
Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how the mobile behavior of Gen Z and millennials is evolving. In addition to examining video viewing habits, the study also looks at … Read more
Refine your approach with these B2B social media best practices. 1. Speak to your audience When it comes to B2B social media marketing, scope creep is real. Don’t try to speak to a general audience. Use the language, lingo, and acronyms that are common in your industry. That doesn’t mean you should bog down social … Read more
It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s a streaming video! Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Conferences, trivia nights, concerts, Q&As, table reads, … Read more