15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops.
This is the latest Facebook update and, by far, the biggest jump into ecommerce after Facebook Marketplace and Shop Pages.
Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.
Wondering how to set up a Facebook shop?
Let’s walk you through the benefits Shops offers, what you need to create a shop, and how to set it up.
Here we go.
It can be easy to get confused between a Facebook Shop page and Facebook Shop owing to their names.
But, it’s simple:hop pages are predecessors to Shops. Facebook has announced shop pages will gradually be converted into Shops and owners will get an email, notification, or both informing them.
What’s more, Facebook Shops gives you the option to offer in-app checkout (currently only available in the US). On the flip side, shop pages direct users to your website for completing their order.
While setting up a Facebook store is free of cost, there’s a Facebook shop fee applicable for orders processed using the in-app checkout option. This transaction fee amounts to 5% on every order or a straight cut of USD 0.40 for orders of USD 8.00 or less.
If you’re planning to set up your Facebook Shop right away, here’s some good news for you: Facebook has waived the transaction fees until the end of this year (Dec 31st, 2020).
90 million small businesses use Facebook to connect with their target audience for all the benefits that the network offers. With a Facebook store, these benefits are only going to grow.
To begin with, here’s what Shops offers:
In the future, customers will also be able to place orders directly through these chat channels, so there are more benefits to come.
As long as you’re selling physical goods that meet Facebook’s commerce policies, you’re all set to create a shop following the steps below.
For those of you selling digital products, take heart. Facebook is exploring the option to allow you to create a Shop in the future. So, keep your eyes peeled on this Facebook updates page where we curate all the latest features for you.
Make sure you check off these requirements from your list before creating your shop:
Your work here starts in the Commerce Manager. If you don’t already have a Commerce Manager account, kick things off by hopping on to facebook.com/commerce_manager/.
Select Create New Account and choose Set up on Commerce Manager (shown below) for making a native Facebook Shop with the in-app checkout.
If you have a store on an ecommerce platform like Shopify, you can select the other option for uploading your products and collection through the store. We’ll circle back to this in just a bit. For now, let’s show you how to make a Facebook store natively.
When you select Get Started for Facebook, you’ll be required to fill in 3 categories:
Start with clicking the blue Set Up button for entering your Business information details. Fill in your commerce account name. For the sake of consistency, give your account your business name.
Moving on, connect your Facebook Page. If you have multiple Facebook Pages, select the one you need to create a shop for. Don’t have one? Follow these 7 simple steps to easily create a Facebook Business Page.
Once done, link your Business Manager account and click Finish Setup.
Now, go back to the initial setup screen and fill in details under Products and settings. You can either create a new catalog or upload products from an existing one.
Next, add shipping details in the Set Your Shipping Options section.
This is fairly simple. You can add products from both your Business Manager account or Shopify account if you have one.Creating Product Collections on your Facebook Shop
To create a collection, click on Collections in your Commerce Manager account and select Create collection. Get to work, adding the following details:
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