Building a Twitter following takes a special kind of magic: the right content, the right timing, and the right mix of people. But the good news is that you don’t have to have all three at once to build a steady and engaged follower base. This article is all about how to get Twitter followers.
As you gain more Twitter followers, you put more people in touch with your brand, and as a platform, Twitter has never been hotter.
In 2020, it’ll be especially important to keep your presence up and thriving, because of Twitter’s immediacy, personal nature, and responsive community.
Consistency and quality are the keys to success here. You don’t need to be some kind of algorithm wizard to increase your following.
Today, we’re going to look at twelve ways you can increase your followers and spread your brand across the web. Give one (or all) of these a try, and we know you’ll see some benefits from it.
Let’s dive in.
Follow the right people
The best way to get Twitter followers is to follow other like minded people on the social network.
Look for people in your industry and follow their Twitter accounts. When they get a notification that you’ve followed them, they may look at your account and follow you back.
We recommend following smaller accounts when using this tactic as these accounts are more likely to see that you’ve followed them.
Retweet, reply, favorite, repeat
The only way to get more followers on Twitter is to engage with other Twitter users. Make sure you’re actively retweeting, replying to, and favoriting tweets from people in your industry and beyond.
Doing this will get your name in front of these users, and in turn make them more likely to follow you. Even better, if someone sees you sharing their tweets often, there’s a good chance they’ll do the same for your content in return.
Interact with more than just @mentions
Use Search Agents to perform ongoing searches running for industry terms and mentions of your brand. When you see a new Tweet come in, follow or otherwise interact with the user that tweeted it. We recommend making your searches as specific as possible so that you’re only interacting with users that will care about your content.
Participate in trending hashtags
If you want to be noticed, you have to join the party. Staying current with what’s trending on Twitter and using trending hashtags means your brand will show up in the bigger conversation happening around the web. It’s a bit like grabbing a seat at the table; if you just stand off in the corner, nobody’s going to notice you.
When you see a trending topic that you think is relevant to your brand, weigh in! Remember that good-hearted humor will get you far on Twitter, and be sure to include the trend’s hashtag.
Live tweet an event
Speaking of conversations, why not start one? Live tweeting an event is a fun way to bring an experience to your followers. Start with a tweet announcing that you’re live-tweeting a 2020 social media event, and tag the group or the speaker, so your followers will have context for what you’re doing.
Then, as you listen to the event, reply to that first tweet with your thoughts, observations, and useful nuggets you’re learning. If the event has a hashtag, don’t forget to include it so the event organizers will see it and retweet you.
Tweet other individual and brand’s content
Share content from your favorite bloggers and non-competing companies. Tag them when sharing their content, and—like retweeting—there’s a good chance they’ll follow you back when they see your @mention in their Twitter feed.
Encourage your readers to follow you
Do you write a blog or run a website? Add Twitter buttons and call-to-actions to all of your content. For example, at the end of your article, ask for your audience’s opinion on Twitter. This will encourage your audience to tweet you, and in turn give you a follow.
Use the right hashtags—but don’t overdo it
Tweets with hashtags get over 12% more engagements than their hashtag-less counterparts, making it one of the easiest ways to get your Twitter content in front of new eyes. You can use industry hashtags like #digitalmarketing, or hashtags that are based around current events or an upcoming holiday.
Alternatively, you can add some personality to your tweets by using a fun hashtag like #TacoTuesday. When other Twitter users search the hashtag (or click on the hashtag in an existing tweet), they’ll see your tweets on the list.
This will put your content in front of new people, and in turn net you new followers. In other words: having solid hashtags in your tweets is like having good SEO on your website. Use these tags well, and your Tweet will appear as the top search result for your desired hashtags.
Use photos, videos, and live video
It’s no secret that tweets with photos, videos, and live videos get more interactions than tweets without. In fact, studies show that tweets with some sort of visual content get 150% more retweets than tweets without visual media, so make sure to use them in all of your tweets.
Consider adding high-quality images to improve your point, make small Vine-like videos to entertain, or go on Twitter Live for a quick Q&A session with your customers. All of these generate engagement, and will put your content in front of new people.
Offer Twitter support to your customers
Consider offering Twitter support to your clients and customers. Then, when your users have a question about your product, they’ll be more inclined to tweet you to get support. In turn, they’re likely to follow your account.