Beginner’s guide of inbound marketing

Marketing through outbound is an interruption-based type of marketing that lets you send an offer or message to prospective customers through cold emails, cold calls direct mail, etc.

Inbound marketing is not the same thing. You make valuable content for your customers who will seek it out whenever they require it.

How does inbound marketing work

According to HubSpot there are three steps to marketing inbound:

Draw attention. Bring in the appropriate people.

Connect with your customers. Help these people with their problems and desires, and they will be more likely to purchase from you.

Enjoy. Go above and over to them. Let them experience success with your product.

Together, they form an engine.

Your content attracts potential customers to your business. They are engaged by your content until they are convinced to buy, transforming the potential customers. After achieving amazing results with your product, and also outstanding support from your customers, they are “ambassadors,” promoting you to their contacts.

It’s like the funnel to market but it doesn’t cease at the final stage. Instead, the last stage is the one that propels the previous stage, which drives the secondstage, and so on. It’s the flywheel.

How do I get started using inbound marketing

You’ve heard about how inbound marketing functions in the abstract. But how does this actually done in real life?

Inbound marketing is the core of our plan of marketing at the The most popular blog site. We devote a substantial amount of our time producing useful content that teaches our clients the basics of SEO as well as online marketing while also promoting our product, like this post that you’re reading today.

Our blog receives 600K+ visitors per month. And that’s just from Google by itself.

Our YouTube channel is home to 209,000 subscribers , and receives 355,000 per month in views.

Along with the market-leading product that is loved by our clients Inbound marketing has helped us develop into among the top well-known software tools for SEO available.

Here’s how we employ inbound marketing on a Popular blog website.

  1. Attract

If no one is aware that you exist, they will not purchase your product. The primary goal is to draw prospective buyers.

Inbound marketing is usually done by creating and publishing content otherwise known as the process of content marketing.


On our popular blog Our acquisition strategy is based around the SEO driven content marketing, i.e. content created to be highly ranked in Google and other search engines.

What is the reason SEO is driven?

While you’re free to publish any type of content as you like to your readers, the majority of these posts won’t see an increase in traffic over the long term. They may see an initial surge in visitors (“spike of optimism”) at the time of publication but the interest fades (“flatline or nope”) after which people are not interested anymore.

But, if you write content on subjects that people are continuously looking for on Google There’s an assured interest. As long as your content is ranked on Google it will be rewarded with constant, passive organic search traffic.

We’ll show you how to create SEO-friendly content on the blog of the day:

Find subjects with potential for search traffic

Every article we post on the popular blog site blog is a post that targets a keyword with potential for traffic from search engines.

  • 17 creative marketing ideas for small Businesses (PDF)>>> “marketing concepts” (2,500 monthly searches)
  • Web Structure: What to do? Establish your SEO Foundation -> “website structures” (800 per month of searches)
  • What is SEO Writing? How to Become a Better SEO writer —> “seo writing” (2,900 searches per month)

To discover these subjects, make use of a keyword tool. For instance, let’s say you run a website that focuses on eating paleo. Input a topic relevant to the site, such as “paleo” into the free tool for keyword research such as Keyword Generator and it will suggest ideas for topics, as well as reveal the popularity of these topics.


Browse through the list to see if you can find some good topics to consider to include on your site.

Optimize your web pages

After you’ve decided on a subject you’d like to focus on then you’ll have to develop quality content that can be ranked. Your content must be able to pass the following “checks”:

Relevance. Align your content to the intent of search, i.e. the “why” of an inquiry. Find out how to interpret search intent to the “why” this tutorial.

Completeness. Cover all the aspects that people searchers want to look at. The analysis of search intent can provide you with a base idea about what you need to cover, but it is also important to examine relevant pages that rank high to find clues.

Uniqueness. In the event that your material is identical as any other ranking article there is no way anyone will be able to click and read it. You’ll need to add something unique into the game.

Clearness. Make your content clear and easy to comprehend. Use these tips to increase the readability of your content.

After you’ve completed this, the “technical” optimizations, such as putting your keyword inside the title tag are in.

Go through the article to find a complete guide to optimizing your site in search engine optimization.

Create links

Google’s Andrey Lipattsev states that that links are among the three primary ranking factors for Google. Therefore, if you wish to rank highly on search for any topic that is relevant, you’ll definitely require links.

As an example, we launched an Link building program in which we created the links for our website about SEO statistics. We gained the totality of 37 links on 32 distinct websites.

Our page was then pushed up the ranks, and we’ve been in pole position since .


Do you want to learn how to start with link construction? Take a look at this video:

Marketing via video

Content marketing isn’t only about writing words. Video content is also a part of it. YouTube is second most searched-for internet search engine worldwide.

Here’s how we use video marketing.

Video topics to watch with potential for traffic from search engines

Similar to Google for ranking in the search results on YouTube you’ll need to choose topics that users are looking for. To identify the relevant topics, you can use the YouTube Keyword Generator.

Input a relevant keyword, then browse through to check if there are any relevant subjects.

Create videos optimized for HTML0.

There’s only 30 seconds to make your point. If you fail to grab their attention the viewer has gone. Therefore, unless you are able to be like Dave Chappelle and keep viewers engaged, we suggest you write your video.

This way video content will remain short and will stop you from wandering off in a direction. After recording make sure you edit them in a way that they’re engaging and keep your viewers’ attention. Promote your videos

Being ranked on YouTube isn’t all the way to increase the number of views for your videos. Check out this video for additional tips:


We’ve covered text as well as video. Naturally, you cannot skip audio. The most well-known type of format used is the podcast.

Here’s something that’s interesting. Although we’ve never launched an original podcast however, we’ve had plenty of new subscribers from them.

What caused this to take place? Simple We show up in them.

Since there are many podcasts, and they’re always in need of guest hosts so we thought it’d be simpler to join in on an existing podcast rather than creating our own.

Here’s how to do it.

Find opportunities for podcasts

The most straightforward method is obviously, to search Google for podcasts within your field. If you’re only beginning to get on their show It’s likely that to be the Tim Ferriss Show will not be the first choice.

Another option is to look for an individual of the same caliber within your field who has been featured on numerous podcasts. For instance for the area of personal development, Scott Young is relatively popular.

We’ll then enter the site in Popular blog sites’ Site Explorer, visit the Backlinks report and enter his name into the “Include” box. We’ll also limit the search to only “Titles of the pages that refer to him.”

As you can see, the hyperlinks in the “Referring page” column are mostly podcasts.

You can pitch yourself as an invited guest

Look up an address of the host of the podcast and call them to inform them that you’re interested in becoming as a guest.

  1. Engage

If people are browsing your site, it does not mean they’re purchasing. This is why the “engage” stage comes into play.

It is essential to comprehend their needs and objectives. You’ll then have present solutions and insights that will help them solve their issues.

Here’s an example of how we accomplish it on Popular Blog Site.

A person searching for information is looking to determine who is linking to their site. They search for the keyword using Google and discover our website’s web pages. What do you think? Our product- Site Explorer–solves that issue. Therefore, we have it as a possible tool to utilize within our piece.


It’s not a requirement. The toolset was created to address this issue. It’s therefore a an element of the story.

You should concentrate your attention on subjects which:

Are search engine friendly;

Are there problems your customers are looking to solve;

Are you able to solve a problem with your product? solves

It’s like hitting two parts of the flywheel simultaneously. Not only will your website be ranked on Google and gain new visitors and immediately engage them.

However, that’s not all we do. We also employ other methods of engagement we employ for our marketing inbound strategy.

Email marketing

It’s not always easy to convince everyone once they’ve read the content. Sometimes, they require more time to think about. Maybe they’re at another stage on their buyers’ journey–perhaps they’ve recently discovered that they’re facing a issue.

Whatever the reason that you’ll require a method to get in touch with them so you can keep in touch. The best method to accomplish this is to establish an email subscriber list.

There are other ways to do it, of course. You could also provide incentives for signing up, such as a free eBook, worksheet, a PDF versions of an article and so on.

Don’t let them go after they’ve accepted the offer. Keep the relationship alive. We at e-Blogger send an email to welcome you with some of the most interesting articles on our blog.


It’s not necessary to duplicate what we’re doing. The world is yours. You can try different email templates and discover which ones resonate most effectively with your target audience.

Tools for free

After reading our material Some people would like to try out our tools. They would like to know the results for themselves. We help them.

You can sign up for the most popular blog site Webmaster Tools and get an access for free to Website Explorer as well as Site Audit for their own site:

The most appealing feature? Each tool is specifically designed to target a particular keyword that has potential for traffic from search engines. As with our blog posts they’re designed for both “acquire” as well as the “engage” phases.

Two birds One stone.

Do you want to know how to utilize free tools for an inbound marketing strategy? Check out this article (jump into #4).


Our blog shows them how to resolve the SEO as well as digital marketing issues by using our toolset. If they’d like to take it deeper, we recommend an academy that allows potential customers to take advantage of one of our two courses for free:

The courses will give prospective customers the confidence to buy. They’ll do exactly as Tim stated: when they sign up to our service in the future they’ll already be aware of how to utilize the Popular blog sites through our content.

It doesn’t only work to interact with potential clients. The product also “seeps” through the final phase, which is delight. Customers who are already customers and may require further instruction regarding the product, are able to use these programs for training at any time.

This keeps them engaged as they’re constantly learning to be more efficient using our toolset.


  1. Delight

When a prospect becomes an actual customer, it’s still not the end of the story. Keep in mind that it’s a “flywheel. Every satisfied customer is able to share the news with their friends and relatives. This will in turn bring more customers, and they can then refer to more customers. The possibilities are endless.

The flywheel will only move when you are successful in this area, and delight your customers.

The best method to do this is to make a good product. The old saying goes, “you can’t put lipstick on the pig.” When your item isn’t working or does not help customers solve their problems or solve their problems, then none of your “delighting strategies” will make your clients satisfied.

That’s your first step you must do. Once you’ve laid the foundation in place then you could think about using any of the methods below, that we’ve used:

Chat live

In the event that any of our users have issues with our software or aren’t sure what to do you can contact us anytime through live chat.

This reduces frustration since they can get assistance almost immediately.


One of the main reasons we surpass the mark for our clients is to continue to educate the customers on two topics:

How to implement SEO;

How to make use of the Popular blog sites to perform SEO.

We accomplish this through blogs, our YouTube channel and online courses. We understand that most people do not have enough time to look through our content and determine the way our reports function.

We have decided to create tutorials within the toolset within the toolset.

Click on them , and it’ll display all the various ways to use the report.

If the user is not sure, the user can read through the video tutorial and figure out how to do.

The lesson to take away is how you can integrate tutorials into your product to help your customers learn how to use specific features.

Community for customers only

Every new customer of Popular Blog Site can join us in our exclusive community. Insider, the most popular blog site..


The fact that it is customer-only helps keep the group in high-quality. Everyone is aware that each person is in the game. They’re part of the service and are passionate about SEO.

This leads to high-quality discussion, as well as members who are eager to help one another to solve digital marketing challenges.

They’re also permitted to give feedback and provide input into the product’s development and are frequently given an early glimpse of new features. This helps strengthen the connection between us and our customers and proves that we’re open to feedback.

Are you curious about how we’ve created this 14,000-member strong group? Check out this video:

Last thoughts

HubSpot which was founded by the founders of HubSpot who created the term, is doing inbound marketing in a different way. Although they’ve used similar tactics as we have, they also employ sales staff. Their goal is to generate enough leads and traffic so that sales representatives can make a sale.

Popular blog sites are mostly self-service and does not have sales staff and that’s why we’ve decided to implement the inbound strategy we’ve developed.

Your business is likely to be distinct. You’re to be in a different sector that targets different customers, constructed differently, and with different resources.

This means that the strategies you employ will differ. However, the basic principles of inbound marketing remain the same: draw attention to engage then delight.